Do you get inspired by helping people? Do you love making your clients look and feel great and making a difference? Do you want to do it in a BIGGER way, be YOUR OWN BOSS and do things your way?

Sounds like you???

I get it! I know exactly how it feels to love what you do and a desire to share it with the world. I also know the frustration, pain and worry that sometimes comes along with building the business of your dreams.

As a 21-year salon owner, marketing expert and salon business coach, I help salon suite owners, independent hairstylists, and beauty professionals get more from their salon business...more clients, more money and more freedom so they can finally live their dreams.

While it can be difficult, it doesn't have to be. I provide comprehensive individual and group coaching, online and offline business courses, and a range of free resources to help you achieve the level of success you want in your salon business.

Want more ideas on how to take your salon business to the next level?

Simply click the link below to schedule a FREE 30-minute strategy session and let's talk about how to make your salon dreams come true.

What do I do?  

Great question! As a salon business coach, I work primarily with independent hairstylists, booth renters, and salon suite owners helping them develop a clear vision for their salon, develop effective strategies and systems to reach their goals and provide business training to turn your passion and ideas into a profitable business.

I have group and individual coaching, online and offline courses and program and resources that cover...

  • Marketing, Social Media and Branding
  • Pricing and Pricing Strategy
  • Salon Business Strategy
  • Goal Setting
  • Time Management
  • Salon Finances, Cashflow, Budgeting
  • Retail, Selling and Promotion Strategy and Training



Why Work with Me?

Very good question! I'd be surprised if you didn't ask.

Frankly, the short answer coaching, courses, and tools deliver results! 

You want someone who has been where you are and knows exactly what it takes for you to get the lasting results you want for your salon business in the least amount of time, effort and cost.

Over the last 21 years, I've had the pleasure of operating 3 different businesses, generating millions in service revenue, attaining business loans, and helping 221 other business owners across the country, across many different industries, achieve the same results.

Currently, I own 2 different companies, work 3 days a week, generate a 6-figure income. I have the freedom and flexibility to do what I always other people just like you reach their dreams too!

I've worked with Fortune 500 companies in Marketing, Product Development, and Corporate Finance developing products and recommending strategies gain greater efficiency, cost savings, and improve business profits.

You can realize all your dreams. I did it...and you can too!


Kelly Twiggs

Alex’s approach to coaching is not just about business. I would recommend him to any hairstylist..who wants to increase their business.

Kelly Twiggs Exquisite Salon
Gisela Paz

Alex has gently pushed me over the past 5 months to get out of my comfort zone and grow both personally and professionally. He has been a tremendous to my business.

Gisela Paz